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A 30 person agency in one afternoon

A model for how a 30 person order moves from headcount to avatars, hour by hour, not a claim about any one client.

, art director

Case study · · Updated · 7 min read

Drawn by hand, one house style.

A 30 person creative agency needs a team page live before a site relaunch, six days out, with two designers on leave and no photographer booked. What follows is a model of how that timeline plays out with hand-drawn avatars, not a claim about any one client. We do not publish client details without written permission.

Hour zero: one person, usually whoever owns the relaunch, opens the order page and enters headcount. Thirty people comes to $2,070 at $69 a credit, and 30 credits land in the account for that price. No login is needed to reach this point. The order itself creates the account.

The numbers, plainly

Thirty credits at $69 is $2,070, one avatar for each person on the team. There is no separate quote to negotiate and no sales call to book before the order goes through. The price on the page is the price paid.

Matching clothing style is the one choice made before drawing starts, at $15 an avatar if the team wants something other than what people are wearing in their reference photo. Background colour and crop shape are free and changeable at any time after delivery, so nobody has to decide those on day one of a six day timeline.

The afternoon, hour by hour

Hours zero to one: the order is placed and a message goes out to the thirty asking for one photo each, no studio, no pose, whatever they already have. Most people reply within the hour, because sending an existing photo takes under a minute.

Hours one to three: photos arrive in the account as they are sent, one file per person, named after the person. Nothing is drawn yet. The order owner is not blocked waiting on anyone. Each photo is queued the moment it lands, independent of the others.

By the end of the afternoon, roughly 25 to 28 of the 30 have sent something usable. The remaining two or three follow over the next day, the normal tail on any request that touches thirty inboxes at once. Nobody needed to be in an office. Nobody needed to be free at the same hour as a photographer.

“The bottleneck was never the drawing. It was ever getting thirty people to send one photo each.”

What the model assumes

This model assumes a usable photo, not a photo shoot: one person, face clearly visible. It assumes the order owner chases stragglers the way they would chase any message in a group channel, which typically closes out the remaining photos within a day or two rather than an afternoon.

The avatars themselves arrive in batches, in the order photos come in, the same way every order runs regardless of headcount. What the afternoon buys is not a finished page by dinner. It is the removal of the coordination problem: no studio to book, and no calendar to align across thirty people. The site can go live with the first batch while the rest are still being drawn.

The site relaunch in this model still ships to its date, because the task that used to take longest, herding thirty people's worth of scheduling into one room, was replaced with thirty individual replies to one message.

Keep reading. Three more on the same problem.

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